Visit any retail food/dining, convenience store, pharmacy, or grocery store location you are comfortable with visiting.

Assignment

Identify and describe the 4 Ps of the marketing mix at one (1) location mentioned above. Describe college students' trends/habits and determine if they are present within this store. If not present, explain your thoughts on why they are not present. Think of current trends in the food industry (convenience, healthy, variety, ethnicity, vegetarianism, $ spent) and determine whether and to what extent they are present in the store. Describe the branding concepts of both private brands and national brands that are present, pricing (perceived value), promotional activities on site, and other advertising/promotional activity (TV, radio, print media, web, and social media.

Answer rating: 100% (QA)

The study is based on the grocery store or retail super market where the daily needs are targetted T... View the full answer