Question: Visit Dillards Web site (www.dillards.com). In your view, where is Dillards positioned along the wheel of retail-ing, and how would you describe its use of

Visit Dillards Web site (www.dillards.com). In your view, where is Dillards positioned along the wheel of retail-ing, and how would you describe its use of scrambled merchandising? Explain whether you think Dillards is doing the right thing in terms of these two concepts

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