rn 1. Visit the company's website (www.bandaid.com) and identify and describe the different product lines that it

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1. Visit the company's website (www.bandaid.com) and identify and describe the different product lines that it markets. How would you describe its product line breadth? 2. Review the different product categories in each of the company's product lines. Which has the greatest breadth? Which has the least? 3. Look at the new products that the company offers. Identify which are extensions of the Band- Aid brand name and which are not. Discuss the extent to which the brand extensions might dilute brand equity. 4. Review the company's products designed for children. To what extent do these use manu- facturer (national) branding? Private-label (store) branding? Licensed branding? Justify your answers. What added values do these products offer compared with regular Band-Aid protec- tion products? 1. Visit the company's website (www.bandaid.com) and identify and describe the different product lines that it markets. How would you describe its product line breadth? 2. Review the different product categories in each of the company's product lines. Which has the greatest breadth? Which has the least? 3. Look at the new products that the company offers. Identify which are extensions of the Band- Aid brand name and which are not. Discuss the extent to which the brand extensions might dilute brand equity. 4. Review the company's products designed for children. To what extent do these use manu- facturer (national) branding? Private-label (store) branding? Licensed branding? Justify your answers. What added values do these products offer compared with regular Band-Aid protec- tion products?

Answer rating: 100% (QA)

The detailed answer for the above question is provided below BandAid is a brand of adhesive bandages owned by Johnson Johnson Consumer Inc The company ... View the full answer