Question: Visual S Sdn Bhd is a software company that focuses on ERP systems. The software helps connect people and processes to increase productivity and efficiency

Visual S Sdn Bhd is a software company that focuses on ERP systems. The software helps connect people and processes to increase productivity and efficiency while reducing costs. It protects customer data with powerful enterprise-level security. Their ERP system can be combined with a CRM system. Currently, the company is preparing to launch a new product. The development of the product is mostly complete, but the majority of the cross-functional efforts required to launch the product have not been addressed. Visual S Sdn Bhd needed to assemble a team that could successfully execute the launch of this new product. From the outset, the team faced the challenge of mismatched vision, goals, and timelines among the various functional teams, as well as between the executive team and the product delivery teams. There was confusion about what needed to be done from a programmatic perspective, and the right stakeholders across the organization had not yet been engaged.

b) Interprets the above case and propose suitable steps for new product development and give your justification (minimum 5)

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