Question: Visualization # 3 : The horizontal axis shows the ranking ( 1 to 1 9 ) of the cost - per - click ( CPC
Visualization #: The horizontal axis shows the ranking to of the costperclick CPC for nineteen search keywords in an online ad campaign, whereas the vertical axis shows the ranking of clickthroughrate CTR for the keywords. The size of the bubble indicates the number of clicks the bigger, the more clicks
Hint: This is a scatter plot to answer the firplease try to answer the following questions unless otherwise noted:
What type of chartplot is it In what situations would such chartplot be the most appropriateuseful
What can you seelearn from the chartplot Please make sure you state an observation even when it is obvious.
What business decisions may be sensible based on the chartplot Why? If you do not believe the chartplot implies any actions, explain the reasons
How would you have improved the visualization to make it more clear or more informative
Feel free to go beyond these questions as necessary.st question but it is not a typical scatter plot.
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