Volkswagen has announced that it will develop a new line of energy$-$efficient vehicles that are powered by electricity. VW may offer a van that resembles its iconic Vanagon model from the $1970$s and $1980$s$.$ The company is currently estimating the size and sales potential of key market segments, as well as identifying competitors who currently serve those segments. Volkswagen is performing a$($n$)\_\_\_\_\_\_\_.$

a$.$ market opportunity analysis $($MOA$)$

b$.$ market segment analysis $($MSA$)$

c$.$ market differentiation analysis $($MDA$)$

d$.$ market capability analysis $($MCA$)$