Volkswagen ( VW ) Group is a global automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The
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Volkswagen VW Group is a global automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The largest German automaker and the third largest automaker in the world, VW produces more than million cars, trucks, and vans annually, including the Beatle, Golf, Passat trade wind Jetta jet stream Rabbit, and Fox. VW also owns luxury carmakers such as AUDI, Lamborghini, Bentley, and Bugatti, and other brands such as SEAT family cars, Spain and koda family cars, the Czech Republic VW owns percent of Porsche.
VWs American and Chinese versions of the Passat won the Motor Trend Car of the Year. The VW Golf won the European Car of the Year. In Fortune ranked VW as the th largest company in the world, the th most profitable, and the rd most admired company outside the United States. In August a study by the Trendence Institute TI showed that the VW Group rose from th to nd place in the rankings of the most attractive employers in Europe, trailing only USAbased Google. In this same study, students from European countries were interviewed regarding their career plans and preferred employers. Ralph Linde, Head of the Volkswagen Group Academy, stated that as well as a trainee scheme for university graduates, Volkswagen also takes great pride in the mentoring and individual career development of each of its employees. This result confirms a TI survey filled by German students in April It revealed that companies in the Volkswagen Group are the most soughtafter employers among German students.
For the January through August period, Volkswagen delivered percent million passenger cars worldwide, doing particularly well in China, where percent million units were delivered, and in Mexico, with percent deliveries. For that period, Audi delivered million vehicles worldwide, an increase of percent, led by China, where percent Audi vehicles were delivered.
Audi deliveries during that period in the United States rose percent compared with the same prioryear period, with cars sold. VWs sports car manufacturer Porsche joined Volkswagen Group on August and delivered vehicles in the first eight months of with the units sold in the AsiaPacific region comprising the largest share of Porsche deliveries. Another Porsches were handed over to customers in the North America region. Also, during those eight months, VWs KODA delivered percent vehicles worldwide, while SEAT delivered percent vehicles. Based on the case study, illustrate THREE major strengths of Volkswagen. Your answer must be discussed from the case and not from outside sourcesIn your word, analyse TWO the ResourceBased View RBV of Volkswagen. Word of advice: you may discuss the brand reputation, technological innovation, human capital, manufacturing capabilities, or financial strength based on the case.
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ISBN: 9781292016924
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Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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