VRIO Analysis: Please answer the following questions:

3 hstructions: 1. For each resource/capabilty, determine if it is valuable, rare, inimitable, and organized to capture value. Once you answer No, you can stop (see example 4 belowk. 2. Assess the Vkio for each resource/capabilty to determine if it is disadvantage, competitive parity, temporary competitive advantage, limited benefit, or 5 sustained competitive advantage. (See Chapter 9 , Figure 9.1 for applying these labels.) 5. 3. Identify and assess at least two more resource/capability from the case. Enter this in the yellow highilighted cells in the table