1.            Introduction: Identify the key management issues from the Vyera Pharmaceuticals and identify the Vyera Pharmaceuticals, i.e., who are you reporting to (shareholders, the board of directors, management, employees, etc.).

2.            Analysis: Conduct a brief analysis using the theories and frameworks from the management knowledge to explain the causes and outcomes of the key issues you identified in the Introduction, indicating the one main managerial problem that you find most important to Vyera Pharmaceuticals.

3.            Alternative solutions: Drawing upon the concepts, formulate three feasible solutions that could be used to resolve the one main managerial problem that you have identified. You must identify the pros and cons of each of the three solutions.

4.            Recommendation: Select one single solution from the three alternative solutions that you have suggested that could solve the main managerial problem. Discussing your recommendation, you must identify and highlight the possible risks to your recommendation, and how these risks might be mitigated. It is important that you present the action plan that should be taken to implement your recommendation, and which would minimise the potential risks from Vyera Pharmaceuticals.

5.            Desired state: From a management perspective, outline the ultimate goals that you wish to achieve and specifically relate these to your recommendation. This should reflect the future state of the Vyera Pharmaceuticals that would arise from implementing your recommendation.

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1 The key management issues from Vyera Pharmaceuticals are The high prices of their drugs The unethi... View the full answer