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Course Outing x 3 Learning Platt x 2 Login-Cengs x () Learning Plac X {! Register-Ce x ] Cart-Pustaka X ASSESSMENT X + DR9620MIMISZOLIANA$620ABU620-620SPE/MGM4244%20CB/ASSESSMENT%201/ASSESSMENT%201%20INSTRUCTIONS620AND_ @ 17 Q | | A | ah | Ask Copilot + 1 of2 1 2 | Q10 8 9 7 8 Edit with Weightage: 20% Type: Pair Assignment (2 students per group) Length: 3-4 pages (excluding references) Submission Date: 14 Nov 2025, 5pm (Week 5) Format: Typed, 12 pt Times New Roman, 1.5 line spacing, APA 7th Edition Assignment Overview This assignment requires pairs of students to critically analyse a journal article that discusses an ethical issue in marketing and examines how it influences consumer behaviour. While the analysis is collaborative, each student must include an individual reflection at the end of the report to demonstrate personal understanding and learning. Learning Objectives Upon completing this assignment, students will be able to: 1. Identify and discuss ethical issues in marketing using academic research. 2. Explain consumer responses to ethical dilemmas. 3. Evaluate the effects of ethical and unethical marketing practices on consumer trust and decision-making. Work collaboratively to analuco academic literatura ZI Q Search ENG us 25/10/2