Question: Walk & Talk Inc. makes walkie talkies - handheld, portable, two-way radio transceivers. They are used in setting where mobile phone communication may be

Walk & Talk Inc. makes walkie talkies - handheld, portable, two-way radio transceivers. They are used in setting where mobile phone communication may be costly or impractical, including outdoor recreation, military, public safety, and business. W&T has been trying to export its products to various emerging markets and has enjoyed little success so far. As the subject matter expert, recently you received an invitation from W&T to deliver a seminar on "doing business in emerging markets". What strategies would you recommend to W&T and how do you think the firm should go about selling to emerging market customers.

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