Walk through a store and identify one brand in cereal you consider to be weak in its
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Question:
Walk through a store and identify one brand in cereal you consider to be weak in its category and one brand you consider to be strong.
2. For your post, document your reasons for each one.
3. For the weak brand, suggest prescriptive marketing measures that, with your profound knowledge of brand management now, could help strengthen this brand
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Business Communication Developing Leaders for a Networked World
ISBN: 978-9814714655
2nd edition
Authors: Peter Cardon
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