Walker Co. builds high-end servers for small businesses that cannot afford a mainframe. They are considering expanding into a BRIC country, but they may need to learn more about the country as they speak a different language and have a different business culture What is the function of the ally strategy and what tactic are they MOST likely going to use?

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The ally strategy refers to the process of forming strategic partnerships with local businesses or organizations in a foreign market to gain a competi... View the full answer