Walmart sells live animals $($snakes$,$ eels, toads, etc.$)$ for food preparation in China, whereas IKEA sells kimchi refrigerators and metal chopsticks in South Korea. These examples illustrate the need for $\_\_\_\_\_\_\_\_$Blank, which often requires the competing firm to tailor their products and services to meet the needs of the market in which they are competing.

Walmart sells live animals $($snakes$,$ eels, toads, etc.$)$ for food preparation in China, whereas IKEA sells kimchi refrigerators and metal chopsticks in South Korea. These examples illustrate the need for $\_\_\_\_\_\_\_\_$Blank, which often requires the competing firm to tailor their products and services to meet the needs of the market in which they are competing.

cost$-$leadership

globalization hypothesis

local responsiveness

international strategy