Walmart uses the common low-active price strategy company. They use this approach to focus on offering everyday
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Walmart uses the common low-active price strategy company. They use this approach to focus on offering everyday low prices. The main advantage of this strategy is that it is simple for the company and the consumer. The company does not have to incur higher costs on managing and trying to analyze a complex cost model and can save time and money with a more manageable advertising plan. Walmart seems to have the lowest costs, and they still need to make a profit or have margins. Which products or product lines do they do it with?
Related Book For
Financial Reporting Financial Statement Analysis and Valuation a strategic perspective
ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
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