Warm$-$up $6\mathrm{.}1\mathrm{.}1$

$1$ part $--$ of $1$ point

What is market segmentation?

$1$ try let

A$.$ Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes

B$.$ Differentiating the firm's market offering to create superior customer value

C$.$ Evaluating each market segment's attractiveness and selecting one or more market segments t$$ enter

D$.$ Marketing to a mass market of homogenous buyers

E$.$ Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers

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