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Inside citation must need.

This Coursework will be based on 2 tasks associated with Chapter 8 and Chapter 9 of one of the required texts: Sekaran, U., and Bougie, R., (2016), Research Methods for Business: A Skill Building Approach (7^th ed.). United Kingdom: Wiley.

Also read: Saunders, M., Lewis, P. & Thornhill, A. (2016) Research Methods for Business Students. Harlow, Essex: Pearson.

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1. Describe the key purpose of observation, outlining advantages and disadvantages of this research approach to collecting data.

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Helps links:

Also read chapter-9 of this book

Saunders, M., Lewis, P. & Thornhill, A. (2016)Research Methods for Business Students. Harlow, Essex: Pearson.

Helps Link:

1. https://www.simplypsychology.org/observation.html
2. https://opentext.wsu.edu/carriecuttler/chapter/observational-research/
3. https://getrevising.co.uk/grids/advantages-and-disadvantages-of-observational
4. https://fuelcycle.com/blog/the-3-most-common-observation-research-methods/#:~:text=Observation%20research%20is%20a%20qualitative,behavior%20in%20a%20natural%20situation.&text=In%20other%20words%2C%20researchers%20can,what%20they%20say%20they%20do.
5. https://docs.google.com/presentation/d/11n0S5plO809x_MWlbIfQqoD4ujoiwdY3H9qzHeM8wlQ/edit?usp=sharing
6. https://link.springer.com/article/10.1007/s00265-015-2001-2
7. https://www.researchgate.net/publication/259759774_Perspectives_-_Minimizing_Observer_Bias_in_Behavioral_Studies_A_Review_and_Recommendations
8. https://docs.google.com/document/d/1NnN-q4JsFZAuziMvizlTg4zGYjA6Q8MTz-6N1jSyVYc/edit?usp=sharing

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