Was Adding Exhibit Space Worth It$?$John is the owner of XYZ Resorts and Hotel, which has whether to add exhibit space to his resorts and hotels, and three all$-$inclusive properties located throughout Jamaica.how to boost sales.All three resorts have hotels on the island's north coast onAfter extensive thought and research, John finallyMontego Bay, Negril, and Ochos Rios. Being that his resorts made the decision to add exhibit space to his resorts and and hotels are in the most beautiful and luxurious parts of hotels. The Ochos Rios property is one in which John put Jamaica, John is pretty much guaranteed high$-$travel vol$-$the most significant investments, creating almost $10,000$umes almost year$-$round. Even with those factors helping John, he is now suffering from low sales due to the econ$-$square meters of convention space, banquet facilities, andomy and other local resorts offering exhibit space that hean exhibition center accommodating up to $2,500$ people for receptions or $1,200$ for banquets. John didn't stop there, thedoes not have. John is now perplexed with the decision of Ochos Rios property also included two separate ballrooms$($Cont$)$

Key Playersand several additional meeting rooms, designed with break$-$ increase sales of the new found space, Karen implemented out sessions and smaller gatherings in mind. The other two more packages for ceremonies and agents, and introduced resorts received renovations that included new black rattan nightly entertainment, full service spas, and specialty fine furniture in all guest rooms, bedspreads, and flat$-$screen dining restaurants. televisions. To be sure that money was saved, John, beingNeedless to say, sales increased and the exhibit, ban$-$a builder by trade, oversaw all construction work and reno$-$quet, and convention space generated more business forvations.the XYZ Resort and Hotels. Robin feels that, because theTo ensure that the new exhibit, convention, and ban$-$company had fallen off on groups and off the radar for aquet spaces would be sold, John hired Robin to be the new while, it was very smart for the owner, John, to have poured group sales manager of the North American region. As new a lot of money into the hotels to get back into the market. sales manager Robin wanted to work with agents to secure$1.$ Do you feel that it was a good decision for John to pourthe best rates as possible for groups. She steered groupsmoney into the hotels and hiring a new sales manager?that wanted shorter stays to the resort $15$ minutes from the$2.$ What would you have done differently?airport, and those groups who wanted longer stays to theresort furthest from the airport and closer to attractions. To Produced by George G$.$ Fenich from East Carolina University.

subject : mkt$595$ event management