Requires you to conduct a strategic analysis of a company of your choice.

You are required to recommend strategic options for that company with justifications after assessing both its external and internal environments and levels of strategies.

a. Company overview (10%; about 240 words) What is/are the major product(s) and/or service(s) of the company and what needs do those product(s) and/or service(s) cover? Define the industry the company operates in and identify its major competitors. How has the company been performing for the past five years?

b. Choose THREE factors from the external environment and conduct an analysis for the industry. (20%; about 480 words)

c. Choose THREE resources and/or capabilities the company is using and, with reference to the VRIO framework, determine if the company has competitive advantage(s) or even sustained competitive advantage(s). (20%; about 480 words)

d. What are the strengths and weaknesses of the company, and what opportunities and threats is the company facing? (SWOT analysis) (20%; about 480 words)

e. Based on your analysis of the external environment the company is operating in, as well as the internal analysis you conducted, does the company enjoy competitive advantages over its competitors? What strategic options should the company implement in the future and why? (20%; about 480 words)

f. Organisation of the report (10%)

Answer rating: 100% (QA)

a Company overview CocaCola is a multinational beverage company that operates in the nonalcoholic beverages industry Its major products include a variety of carbonated and noncarbonated drinks includi... View the full answer