Question: Watch the video Statistics Help Decision Making Under Uncertainty about the Deckers Outdoor Corporation, and reflect on how quantifying uncertainties and statistical analysis can help

Watch the video Statistics Help Decision Making Under Uncertainty about the Deckers Outdoor Corporation, and reflect on how quantifying uncertainties and statistical analysis can help business to more effectively forecast demand and to gain competitive edge. What types of data does Deckers Outdoor Corporation gather to forecast demand? What components may be present in historical sales data? What are the consequences of forecasting errors in either direction (over- or under-estimation) for Deckers Outdoor Corporation? Part of the process that Deckers Outdoor Corporation follows in forecasting demand involves revisiting the past year's predictions to see how closely they matched actual sales. What are some measures of forecast accuracy that can be used to do this? What other decisions, besides those dealing with inventory, depend on Deckers' demand forecasts? 0

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