Question: Wawa convenience stores have attempted to create a q , with their customers by engaging in frequent two - way, iterative communications with them. This

Wawa convenience stores have attempted to create a q, with their customers by engaging in frequent two-way, iterative communications with them. This information is important because no other competitor has access to it. The goal is to use this information to better deliver the value proposition.
Close-knit communications
Sales promotions
Feedback loop
Learning relationship
Wawa convenience stores have attempted to create

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