Question: Wayfair case: Develop a strategy for allocating the advertising budget for Wayfair based on information in the case. How might that change in the 2019

Wayfair case: Develop a strategy for allocating the advertising budget for Wayfair based on information in the case. How might that change in the 2019 environment?

Like many growth companies, Wayfair was struggling to show profitability in 2013. One suggestion from the CFO to improve the appearance of the bottom line was to cut advertising spending. Discuss the short-term and long-term implications of that idea.

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