Question: Ways to access the Case Study: 1 ) Page 6 3 9 - 6 4 2 in Levy, M et . al , Retailing Management
Ways to access the Case Study: Page in Levy, M etal Retailing Management th Edition, McGraw Hill Limited Published: July Blackboard under Case Study : Starbuckss Expansion into ChinaTextbook Material: Chapter : Examine the steps retailers go through to develop a sustainable competitive advantage Chapter : Review the characteristics of retailers that have successfully exploited international growth opportunities. Identify the strategic decisions that must be considered when entering any international marketplace.As you prepare for this written assignment, consider the following: carefully evaluate all information presented in the case, list all possible problems and concerns, being sure to look at causes of the problem area, not symptoms, use textbook material to research the situation, problem, and alternatives, be creative in developing alternative courses of action, assess each alternative based on the information in the case and the criteria established. Read Case Study: Starbuckss Expansion into China and answer the questions below Prepare a SWOT analysis based on the case to support Starbucks expansion plans in China. Based on your SWOTanalysis, what recommendations would you make to Starbuckss CEO with regard to the market developmentgrowth strategy for this country? Using the data in Exhibit calculate the percentage of change in the number of locations in the table and plot thenumber of stores in a column graph. How many new locations would you expect the company to open in the next years? You can look up actuals for or you can forecast along with your and numbers Watch the video Welcome to the Coolest Starbucks in the World Powered by Alibaba athttps:youtubeWLTmhEIBAfeatureshared. Explain how this store location connects with Chinesecustomers.
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