We are all influenced by many different factors when presented with a buying decision. The pandemic has also changed consumer behavior significantly. 

Below is a link to a Forbes article on consumer behavior in the pandemic. https://www.forbes.com/sites/jiawertz/2021/01/31/changes-in-consumer-behavior-brought-on-by-the-pandemic/?sh=71e86809559e 

Discuss the following: 

1. What factors do you think have the most impact on a consumer's buying decision? Are those factors relevant anymore? 

2. Which companies do you think are the best at using marketing techniques to influence buying behavior? How do they do ? Have they changed during the pandemic?

 3. Are there companies that misuse marketing techniques to influence consumer buying behavior?

Answer rating: 100% (QA)

1 Factors Impacting Consumer Buying Decisions Consumer buying decisions are influenced by a wide range of factors which include Price Often a signific... View the full answer