Question: We are all influenced by many different factors when presented with a buying decision. The pandemic has also changed consumer behavior significantly. Below is a
We are all influenced by many different factors when presented with a buying decision. The pandemic has also changed consumer behavior significantly.
Below is a link to a Forbes article on consumer behavior in the pandemic. https://www.forbes.com/sites/jiawertz/2021/01/31/changes-in-consumer-behavior-brought-on-by-the-pandemic/?sh=71e86809559e
Discuss the following:
1. What factors do you think have the most impact on a consumer's buying decision? Are those factors relevant anymore?
2. Which companies do you think are the best at using marketing techniques to influence buying behavior? How do they do ? Have they changed during the pandemic?
3. Are there companies that misuse marketing techniques to influence consumer buying behavior?
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1 Factors Impacting Consumer Buying Decisions Consumer buying decisions are influenced by a wide range of factors which include Price Often a signific... View full answer
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