We are building the customer support and operations functions for a new B2B marketplace. The processes that will be controlled by these functions are: - Customer support - Payment, Therefore, we will have to communicate with our customers and service providers through multiple channels (e.g., email, call, WhatsApp) to reply to their requests or ask for information. Moreover, we will have to create a good set-up for all operations processes to stay organized and help us keep track of the status of each order (e.g., payment requested > payment submitted > payment received).

Task prompt: Please suggest how you would organize the B2B customer support and keep track of the order fulfilment process steps and which SaaS tool(s) you would be using for this.