we assess learning outcomes by providing you with case study information on the leadership and strategic development processes which operate within the innovative context at RyanAir.

1. Identify Ryanair's distinctive resources & capabilities and analyse them using the VRIO framework to determine the organisation's competitive advantage.

2. Critically evaluate the VRIO framework and discuss which other model or framework could be associated to VRIO to overcome its limitations.

Guidance Notes

The assessment feedback sheet at the end of this section gives the marking criteria for the overall case analysis. Remember, in writing your solution to the questions you must not describe what the case says but use the concepts to analyse the information and use the evidence/facts in the case to support your analysis.

Question 1requires youto apply the VRIO framework to determine the organisation'score resources and capabilities to evaluate its competitive advantage. This question is the precise application of a framework to develop an analysis specifically for the company. You are welcome to use diagrams to illustrate the VRIO framework or a table. You should use headings and sub-headings to structure your answer.

Question 2requires you to reflect and analyse the framework. The aim is to identify the benefits and limitations of the framework, not of the organisation. At PG level you should be able to critically analyse a framework and determine objectively its contribution as well as its limitations. You can use examples from the case but the focus is on the framework, not the organisation. You should use headings and sub- headings to structure your answer.