We discussed in class that segmentation efforts will ideally yield 'mutually exclusive and collectively exhaustive" segments. 1) Define the terms mutually exclusive and collectively exhaustive. 2) Give an example of a segmentation strategy that results in mutually exclusive segments AND a segmentation strategy that does not. 3) Give a different example of a segmentation strategy that results in collectively exhaustive segments AND a segmentation strategy that does not. Do not use examples mentioned in class