Question: We discussed that there are 6 steps to the process for the generation of New Products, they are: Idea generation, Concept testing, Product development, Market

We discussed that there are

6

steps to the process for the generation of New Products, they are: Idea generation, Concept testing, Product development, Market test, Product launch, Evaluation of results.

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False

We discussed that there are 6 steps to the process for

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