"We have a comprehensive product line." The statement presented here illustrates which of the following strengths?

Question 36 options:

	stale after-sales service.
	high status and image
	trustworthy
	wide variety and availability, convenient and customized solutions

Question 37 (1 point)

ListenReadSpeaker webReader: Listen

By building a strong association between their product and a specific identity, marketers increase the likelihood that a consumer will purchase an offering that matches that person's

Question 37 options:

	personality
	aspirational self image
	mental intellect
	bank account

Question 38 (1 point)

ListenReadSpeaker webReader: Listen

"What price can I afford to pay?" How long does the product need to last? When will I use the product or service? Are there any special usage features that I need, i.e., water proof?

The above questions describe which of the following?

Question 38 options:

	life experiences
	life experiences
	self-identity
	functional needs

Question 39 (1 point)

ListenReadSpeaker webReader: Listen

When you think about what it would take to make strengths into weaknesses and opportunities into threats, which of the following describes that process?

Question 39 options:

	disruptive thinking
	nothing really describes that process
	that type of thinking is not relevant to strategic marketing
	impossible thinking

Question 40 (1 point)

ListenReadSpeaker webReader: Listen

No matter how well a firm addresses customer heterogeneity and customer dynamics, competitors will constantly try to copy its success or innovate business processes and offerings to match customers' needs and desires better.

The preceding statements describe which of the following:

Question 40 options:

	All resources are limited
	All competitors react
	All customers differ
	All customers change