Question: We have been asked to consider a pricing strategy for the country of South Korea. Here are some important data points for your group to

We have been asked to consider a pricing strategy for the country of South Korea. Here are some important data points for your group to consider: Fixed costs for the medicine are $30 million Variable costs are $25 per prescription Desired profit is $100 million What price would you charge to deliver the desired profit? What is the break-even price in your market? Can the market bear a higher price to reach the break-even point faster? If so, what price point do you recommend?

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