Question: We have covered many ways to segment an audience ( including geodemography, lifestyle, demographics, etc. ) . You are the Director of Avila s MBA

We have covered many ways to segment an audience

(

including geodemography, lifestyle, demographics, etc.

) .

You are the Director of Avila

s MBA program.

Discuss three specific ways that may be best to target potential MBA students for recruitment. Make sure your suggestions are in line with the marketing concept

(

mutually satisfying exchanges

-

a good fit between type of student and type of program

) .

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