We have decided to focus our campaign's purpose on the UN sustainability goal of gender equality. With
Question:
We have decided to focus our campaign's purpose on the UN sustainability goal of gender equality. With the intended commercial impact of raising brand awareness. X-runner will aim to launch a new line of clothing, including the campaign slogan we will further talk about, alongside a social media competition, that introduces the importance of women's safety.
Product:
Core product - feeling safe
Actual product - new clothing line
Augmented Product - social media events and competitions
Price:
Financial Incentives - initial promo on the new product range (free cap with first order, b1g1f)
Non-monetary costs - requires a lot of spare time
Place:
Brand-related behaviours ...
Sponsoring races and marathons, associating themselves with running clubs
Promotion:
Messages -
Messengers -
Creative Strategy -
Communication Channels -
Measuring Impact - Monitoring social media performance ....
How to expand on the 4 P's?
Statistical Reasoning for Everyday Life
ISBN: 978-0321817624
4th edition
Authors: Jeff Bennett, Bill Briggs, Mario F. Triola