Question: We have learned that understanding consumer behavior is closely tied to customer sales and retention. Prosper is in a position to expand its business by

We have learned that understanding consumer behavior is closely tied to customer sales and retention. Prosper is in a position to expand its business by convincing a private equity investment firm to invest in the company. Knowing that attracting more customers and expanding the business is key to capturing this investment, what types of consumer behavior influences should Prosper be focusing on and what types of metrics can they put in place to help measure success?

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