Question: We have learned the Boston Consulting Group model (the BCG model or Growth Share matrix in the weekly discussion of Chapter 2. Lets assume the

We have learned the Boston Consulting Group model (the BCG model or Growth Share matrix in the weekly discussion of Chapter 2. Lets assume the following scenario. Acme Company has four strategic business units: (1) wearable fitness tracker, (2) color printers, (3) fax machines, and (4) digital cameras. Wearable fitness tracker market of Scenario 3: The market is growing 20% annually. Acme has a market share of 30%. The market share of its competitors are: Fitbit: 20%, Garmin: 15%, Samsung: 15%. The other competitors all have market shares less than 5%. Using the BCG growth/share matrix approach, how would you categorize this business unit of Acme Company?

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