We have now learned a bit about how modern eComm works, who are the dominant players in eComm, and who could have been the dominant players but are now, instead, laughingstocks of the business world$$namely$,$ Sears.

The value chain framework can help to organize your thoughts, for yourself and your fellow students $($and future co$-$workers in your career$).$

Specifically, regarding Sears$$what have you learned about the failures of Sears? And how would you use this knowledge to recommend how modern eComm businesses can adapt in the present day to avoid the fate of Sears?

There are three obvious paths for you to take toward addressing this prompt:

$1-$ Refer to your previous discussion post, on the eComm business you chose to write about last week.

$2-$ Refer to Amazon, who is in the dominant retailing position that Sears was in just $3$ decades ago.

$3-$ Refer to Best Buy, the subject of our upcoming case discussion.