We have seen that no single decisive factor led to the early success of the game. Rather, this success was due to the interaction of several factors, especially the online$-$offline connection of the game. The community built by Pok$$mon GO players did not remain as simply an online community but also manifested in the offline world. This dual exposure made it especially visible and impactful to people who were not originally part of the Pok$$mon GO community. Lets now jump into the economics of Pok$$mon GO$\mathrm{.}1)$ What is the business value of the game? How can we quantify the potential value of Pok$$mon GO$?[$A little calculation using data on page $2-$ e$.$g$.,$ compared to the Super Bowl, which generated $$275$M from Ads$]2)$ Details of in$-$app purchases within the game are given in the case. At what level are these purchases likely to continue? We have seen that no single decisive factor led to the early success of the game. Rather, this success was due to the interaction of several factors, especially the online$-$offline connection of the game. The community built by Pok$$mon GO players did not remain as simply an online community but also manifested in the offline world. This dual exposure made it especially visible and impactful to people who were not originally part of the Pok$$mon GO community. Lets now jump into the economics of Pok$$mon GO$\mathrm{.}1)$ What is the business value of the game? How can we quantify the potential value of Pok$$mon GO$?[$A little calculation using data on page $2-$ e$.$g$.,$ compared to the Super Bowl, which generated $$275$M from Ads$]2)$ Details of in$-$app purchases within the game are given in the case. At what level are these purchases likely to continue?