Question: We managed to get a positive ROI from rounds 3 , 5 , and 6 . We should have taken a different strategy in rounds

We managed to get a positive ROI from rounds 3,5, and 6. We should have taken a different strategy in rounds 4 and 6. We were too confident in round 4 to significantly change the approach based on what we achieved in round 3, which yielded a 2.1% ROI. Because of that, we agreed to change minimal on each area at round 5, which resulted in 3.4% ROI (62% improvement from 2.1% ROI). Then, in the final round, our confidence turned to worry of having a negative ROI, so we almost didnt make any adjustment on the areas. what suggestion can you make from this

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