Question: We need customer - centric accounting because: It is the primary driver of many firms' sales and profits. B . O . R equities are

We need customer-centric accounting because:
It is the primary driver of many firms' sales and profits.
B.O.R equities are a primary source of the firm's sustainable competitive advantage.
It captures the long-term impact of marketing actions.
All of the above
Question 19
We need customer-centric accounting because: It is the primary driver of

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