Question: We need to achieve 8 5 % FEATURE DESIRABILITY. FEATURE DESIRABILITY is a measure of how well your backpack design aligns with your segment's PREFERENCES.

We need to achieve 85% FEATURE DESIRABILITY. FEATURE DESIRABILITY is a measure of how well your backpack design aligns with your segment's PREFERENCES. Which of the following is the most important CHARACTERTISTIC for the UTDOOR ENTHUSIAST segment?
 We need to achieve 85% FEATURE DESIRABILITY. FEATURE DESIRABILITY is a

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