We need to acquire 5000 additional monthly active customers (Textile Manufacturers) and 2000 additional monthly active suppliers (Cotton Yarn Manufacturers, Agents, Traders, and Brokers) in the upcoming quarter. Our Marketing team has to build a channel-wise targeting strategy to push our value proposition that we are the go-to platform to get the best rates for our buyers and at the same time we enable our suppliers to gain access to a far greater market size via our platform than they could have earlier. In light of our value proposition, the strategy should address the following questions: 1. What should be the theme of our campaign? 2. What channels would we use to target the respective audiences? 3. What would be the estimated budget required for the quarter? (Please define all line items) 4. What would be the Cost per Impression (Buyer and Supplier), Cost per Acquisition (Buyer and Supplier), Cost per Active User (Buyer and Supplier 30 days, 60 days, and 90 days) *Please provide a funnel view of the above Submission Guidelines:

It is required to submit a strategy plan presentation that covers the above-mentioned questions along with a week-wise campaign calendar for the quarter.