we need your support to answer this case study by short answer

A chain of European women's clothing stores working with A and B classes . Their

market becoming extremely competitive because several aggressive fashion stores

are expanding aiming the young fashion conscious buyers .They will begin with 8

branches in Jeddah & Riyadh . Also they planned to use digital marketing and

advertising to distribute fashion products .

1. What are the components of the marketing mix in this case? What

are the most influential mix components?

1. Product:

2. Place

3. Price

4. Promotion

2. is the marketing techniques in this case can you use successfully in your company?

3.Draw the core business processes of this company, Ch.2 / slide 6 a. How they can do market-sensing process? b. What is the new-offering realization process? c. How they can do customer acquisition process? d. How they can keep their customers?

4. Select companys target markets whether by consumers or

industrial buyers.

5. How do customers new capabilities affect the way companies

conduct their marketing> and how the company can deal with

them?

5. How do customers new capabilities affect the way companies conduct their marketing> and how the company can deal with them?
6. Explain briefly 2 of psychological processes influence consumer responses to the marketing program? (Buying motivations, perception, learning and memory)
7. Define the term Marketing Management

8. What is the impact of Saudi Market environmental changes to push company opportunities?

Assess growth opportunities of this Company in future

9. How can the company use paid media, owned media and earned media?