We ques verbalized when unching their asking these e follow- Extreme aximum jon pro- 3. What are consumer presence and mention for various types of fuel-efficient we Super cycle, one seat all clectic 1. Runabout sport, two welcher c. Runabout hatchback, two- sty d. Economy hybrid, for sal die byheid e. Economy standard, five-se standard 4. What are the media habits of those who prefer the new automobile types? a. Reading the local newspaper local news, state now. national, sports, etc.) b. Watching TV (comedy, drama, sports, reality. documentary, etc.) c. Listening to FM radio (easy listening country, 40. oldies, jazz, etc.) d. Reading magazines (general interest, business, science, sports, cooking. parenting, etc.) 5. What are the social media usage profiles of these consum ers with respect to how often they engage in the following? a. Online blogging b. Content communities c. Social network sites d. Online games e. Virtual worlds imbing ended -, and 2096 sure her yle b. Global warming 2. Do attitudes related to global warming vary by market segment? Market segments are defined by the following demographics: a. Age b. Income c. Education d. Gender e. Family size f. Hometown size g. Dwelling type If necessary, go over the needed integrated case facts and information imparted to you in previous chapters, and design an online survey questionnaire for Auto Concepts. Aim for proper construct measurement, clear question wording, appropriate question flow, and all other principles of good questionnaire design. (Note: Your instructor way require you to use a specific online questionnaire design company for this assignment. If not, inquire as to your options for the construction of the questionnaire.) Aesearch to perform a survey. Cory Rogers, vice present Thomas, CEO of Auto Cha CM MG Research, now feels he has grasp of the cunch objectives needed to conduct the research study. Furthermore, he has taken some time to write operational mens of the constructs, so he has done of the pre- mary work on the questionnaire. The next step is ques naire design. Cory and Nick have decided that the most Ronable approach to the survey is to use an online panel This alternative, while somewhat expensive, will guarantee the final sample is representative of the market. That is, companies that operate such panels assure buyers of their services that the sample will represent any general target market that a buyer may desire to have represented. In the mobile owners," meaning that practically all adults qualify. case of Auto Concepts, the market of interest is all auto- Consequently, it is time to design a questionnaire suit able for administration to an online panel of adult consum- ers. The survey objectives relevant to questionnaire design for this phase of the research project include the following: 1. What are automobile buyers' attitudes toward a. Gasoline use contribution to global warming We ques verbalized when unching their asking these e follow- Extreme aximum jon pro- 3. What are consumer presence and mention for various types of fuel-efficient we Super cycle, one seat all clectic 1. Runabout sport, two welcher c. Runabout hatchback, two- sty d. Economy hybrid, for sal die byheid e. Economy standard, five-se standard 4. What are the media habits of those who prefer the new automobile types? a. Reading the local newspaper local news, state now. national, sports, etc.) b. Watching TV (comedy, drama, sports, reality. documentary, etc.) c. Listening to FM radio (easy listening country, 40. oldies, jazz, etc.) d. Reading magazines (general interest, business, science, sports, cooking. parenting, etc.) 5. What are the social media usage profiles of these consum ers with respect to how often they engage in the following? a. Online blogging b. Content communities c. Social network sites d. Online games e. Virtual worlds imbing ended -, and 2096 sure her yle b. Global warming 2. Do attitudes related to global warming vary by market segment? Market segments are defined by the following demographics: a. Age b. Income c. Education d. Gender e. Family size f. Hometown size g. Dwelling type If necessary, go over the needed integrated case facts and information imparted to you in previous chapters, and design an online survey questionnaire for Auto Concepts. Aim for proper construct measurement, clear question wording, appropriate question flow, and all other principles of good questionnaire design. (Note: Your instructor way require you to use a specific online questionnaire design company for this assignment. If not, inquire as to your options for the construction of the questionnaire.) Aesearch to perform a survey. Cory Rogers, vice present Thomas, CEO of Auto Cha CM MG Research, now feels he has grasp of the cunch objectives needed to conduct the research study. Furthermore, he has taken some time to write operational mens of the constructs, so he has done of the pre- mary work on the questionnaire. The next step is ques naire design. Cory and Nick have decided that the most Ronable approach to the survey is to use an online panel This alternative, while somewhat expensive, will guarantee the final sample is representative of the market. That is, companies that operate such panels assure buyers of their services that the sample will represent any general target market that a buyer may desire to have represented. In the mobile owners," meaning that practically all adults qualify. case of Auto Concepts, the market of interest is all auto- Consequently, it is time to design a questionnaire suit able for administration to an online panel of adult consum- ers. The survey objectives relevant to questionnaire design for this phase of the research project include the following: 1. What are automobile buyers' attitudes toward a. Gasoline use contribution to global warming