"We Shape's software delivers a personal trainer-like experience without the cost" - wherever you are in the world. That's what We Shape promises according to their WeFunder page . You are going to dissect their marketing strategy, by analysing how they have determined, developed, and communicated their value proposition in today's global context. Determining and developing your value proposition 1. Based on their WeFunder page, what do you think are the key characteristics of the market segment We Shape is targeting? Mention the i) psychographics, ii) demographics, iii) geographics, and iv) the segment's behavioural patterns. Refer to the WeFunder page (e.g., quotes, images, video) in order to substantiate your hunch. When discussing the psychographics of the market segment, make sure to include at least 1 dimension of Hofstede's cultural dimensions that you think is relevant here. 350 words max. 2. Based on We Shape's WeFunder page, what do you think is the target audience's need they try to satisfy? In your answer, refer to Maslow's Hierarchy of Needs. Relatedly, refer to the WeFunder page (e.g., quotes, images, video) in order to substantiate your hunch. 300 words max./

"We Shape's software delivers a personal trainer-like experience without the cost" - wherever you are in the world. That's what We Shape promises according to their WeFunder page (https://wefunder.com/weshapewellness). You are going to dissect their marketing strategy, by analysing how they have determined, developed, and communicated their value proposition in today's global context. Determining and developing your value proposition 1. Based on their WeFunder page, what do you think are the key characteristics of the market segment We Shape is targeting? Mention the i) psychographics, ii) demographics, iii) geographics, and iv) the segment's behavioural patterns. Refer to the WeFunder page (e.g., quotes, images, video) in order to substantiate your hunch. When discussing the psychographics of the market segment, make sure to include at least 1 dimension of Hofstede's cultural dimensions that you think is relevant here. 350 words max. 2. Based on We Shape's WeFunder page, what do you think is the target audience's need they try to satisfy? In your answer, refer to Maslow's Hierarchy of Needs. Relatedly, refer to the WeFunder page (e.g., quotes, images, video) in order to substantiate your hunch. 300 words max./