We started this semester with learning about the 4 p's (product, price, place, and promotion). Now, at the end of the semester, you not only know the 4 P's, but are also familiar with the 7 P's in the context of marketing services. What are the remaining three P's? a)people, process, and productivity. b)personality, performance, and process. c)productivity, performance, and profitability d)personality, procedure, and performance, e)people, physical environment and process. QUESTION 37 Continuous scheduling would MOST LIKELY be used for advertising a)grills and charcoal Ob)down jackets chlawn mowing services d)fast food restaurants e)flu vaccines Julia wants her teenager to get a summer job and learn some responsibility. She suggests that her daughter just go door-to-door in nearby neighborhoods asking people if they had any small jobs that they could hire her to perform in terms of the personal selling process, Julia daughter would be engaged in when she knocked on a prospective customer's door. a)stimulus-response selling b)"handshaking" c)cold canvassing d)closing e)traffic generation QUESTION 39 A local salon wants to encourage repeat purchases and create long-term customers, which sales promotion should it employ? a)a trading stamp program that allows buyers to earn a free cut after making ten purchases. b)a 50% discount on coloring services with the purchase of a hair cut by a senior stylist. c)a coupon for a free hair styling product with the purchase of a full make-up session. Cod)a sweepstakes where customers are invited to post their photos to Instagram and tag the salon after getting a haircut. e)free haircare samples at the checkout counter. Imagine that you are the manager for a small team of salespeople. You have been given the task of increasing total sales figures for the next quarter. After brainstorming on how to achieve this, you decide to implement Cialdini's principles. In particular, you ask each team member to think about what sales figure they couldeally achieve, and have them write it down on a piece of paper and sign it right at the beginning of the quarter. Which of Cialdinis persuasion principles does this MOST likely involve? a)Reciprocity b)Scarcity Authority d)Liking e)Consistency