We will be practicing social media listening by using Hootsuite. You can use the Web version of Hootsuite, or install the Hootsuite app on your iPad, iPhone, or Android device if you prefer.

1) Using an organization, a specific brand, list what social media keywords you are using to find the conversations you want to be listening to, based on the listening purpose you identified.:

To use the Web version, point your browser at hootsuite.com and sign up for a free account. Add a stream and enter the keywords you chose above. You can optionally choose a social media venue to search within.

To use the app version:

1. Open the appropriate App Store (Android or iTunes) and search for Hootsuite. Click on the Hootsuite for Twitter app and install it.
2. Launch the Hootsuite app and add your Twitter account.
3. Search for the keywords that you chose above and press the Save button, selecting the Welcome tab to save it to.

2) Regardless of whether you are using the Web version or the app version, examine the Hootsuite results and write 4 the most important findings you have gathered from investigating these issues.

3) Who within the organization should be aware of these findings?

4) Do you have recommendations on what the organization should do about these findings? (Use another page is you need more room)