We will run a special in$-$store promotion for customers: if they purchase a drink in the morning, they will get a coupon for $1/2$ off a second drink that same day.

Bethany

This is a great example of using the market penetration strategy, but don't we want to attract new customers too?

What social media campaign can we use to target both market penetration and market development?

We will place advertisements promoting our weekly specials to those that live in the area.

We will run a promotion: Any customer that promotes The Better Bean in a post on their social media platforms is eligible for a $\frac{1}{2}$ price drink that same day.