We will stick with the Five Forces today and concentrate on the toy industry LEGO undoubtedly has a great strategy but does it have a great industry We will delve further into Porter's Five Forces model to determine this READ Case Lego (HBSP) CLASS PREPARATION, CP8 Do an analysis of the Five Forces for the toy industry and be prepared to share your information in class Do you think the industry is conductive to profitability Why or why not Research Current trends in the toy industry, what is going on Include sources

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Question: We will stick with the Five Forces today and concentrate on the toy industry. LEGO undoubtedly has a great strategy - but does it have

We will stick with the Five Forces today and concentrate on the toy industry. LEGO undoubtedly has a great strategy - but does it have a great industry? We will delve further into Porter's Five Forces model to determine this.

READ: Case: Lego (HBSP)

CLASS PREPARATION, CP8

Do an analysis of the Five Forces for the toy industry and be prepared to share your information in class.
Do you think the industry is conductive to profitability? Why or why not?
Research: Current trends in the toy industry, what is going on? Include sources.

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