Web Analytics Evaluation: Case Study on Progressive Insurance Assignment Content Competency Identify contemporary analytical tools used in various business environments. Student Success Criteria View the grading rubric for this deliverable by selecting the "This item is graded with a rubric" link, which is located in the Details & Information pane. Scenario As a Web Analyst, you have been tasked with improving your company's digital presence and search engine optimization (SEO) using Google Analytics. You have decided to analyze Progressive Insurance as a case study and create a report explaining how the organization utilized Google Analytics to enhance its online performance. This information can then be used to guide your company's decisions. Instructions Research Progressive Insurance and the company's efforts to improve the customer experience after the organization participated in a data analysis project. Explain how the company leveraged Google 360 and other tools to improve its digital presence and enhance its customer experience. Draft a 3-5-page report with appropriate references. Include the following elements: Web Analytics Tools and Techniques: Describe the web analytics tools and techniques used by Progressive Insurance during the mobile app development process. This may include data collection methods, tracking user behavior, heatmaps, A/B testing, or any