1. Web Analytics tools (like Google Analytics) can only be used for online marketing ads (or campaigns) and cannot be used to monitor the offline campaign.

True

False

1. Google Analytics can monitor both macro and micro conversions.

True

False

1. The set of web pages a visitor visits before the goal is fulfilled is called ____________

A. Tunnel

B. Funnel

C. LeadPages

D. PageSet

1. Micro conversions are not important at all, and as an online marketer, you should only focus on macro conversions.

True

False

1. VoIP can only be used with computers and smartphones.

True

False

1. In the video about Big data, the presenter indicated that we can identify data as big data based on 5 V's. Which one of the following is NOT among the five V's?

A. Value

B. Variety

C. Volume

D. Velocity

E. Variability

1. All available tools for online surveys are completely free of charge.

True

False

1. Online marketing is in its perfect shape, and no more enhancement can be done.

True

False

1. Most of the online meetings tools do not allow sharing of files because of security concerns.

True

False

1. Consider the following URL link http://www.example.com/springcampaign?utm_source=Print%20media&utm_medium=Newsletter&utm_campaign=New%20York%20Times%20ads What is the type of marketing channel that triggered the visits?__________________.