Web design is important because it impacts how your audience perceives your brand. Which of the following is NOT true about good web design?

Websites should have a conversion$-$centered design.

Good website design always answers the questions, What are you offering? Why should I pick you? and What do you want me to do next?

Websites should be designed like a billboard rather than a brochure. They should be designed for scanning rather than reading.

Websites should always be creative and should not follow commonly held website conventions such as including the navigation bar.